A good brief saves time and money. Here’s what to prepare before your first conversation.
The better the brief, the better the result. You don’t need a formal document. You just need to think through a few things before you talk to a designer.
Your goal
What should the website achieve? More enquiries, online sales, bookings, credibility? A clear goal shapes every decision.
Your audience
Who are you trying to reach, and what do they need to know before they trust you?
Your offer
What do you sell, and what makes you different from alternatives? Be specific.
What you like and dislike
Collect a few websites you admire and note why. Also note what you don’t like. It tells a designer more than adjectives do.
Your content and assets
- Logo and brand colours, if you have them
- Existing copy, photos and testimonials
- Anything that’s missing and will need creating
Your constraints
- Budget range, even a rough one
- When you need it live and why
- Who makes decisions and approves work
- Systems the website must connect to
Be open about what you don’t know
You’re not expected to know the best platform or structure. That’s what a good partner helps with. The most useful thing you can bring is clarity about your business.
If you’d like help turning your thoughts into a brief, book a free consultation and we’ll work through it together.